On May 20, 2026, the Appellate Court in Ho Chi Minh City under the Supreme People’s Court rejected the entire appeal in the intellectual property dispute concerning the title “Miss Grand Vietnam,” while upholding the first-instance judgment determining that Sen Vang did not infringe industrial property rights through its use of the title “Miss Grand Vietnam – Hoa hậu Hòa bình Việt Nam.”
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INLaw Vietnam continues to achieve another positive litigation outcome by successfully protecting the lawful rights and interests of its client, Sen Vang Company, in an intellectual property dispute at the appellate level.
In practice, many businesses, despite making substantial investments in branding, image development, and communication strategies, still encounter significant challenges in protecting their intellectual property rights when disputes arise. This highlights the particularly important role of establishing legal protection mechanisms and professional dispute resolution strategies from the outset.
The case was one of considerable complexity, requiring in-depth legal research, comprehensive evaluation of evidence, and the development of a defense strategy aligned with the legal nature of the dispute. With extensive experience in litigation and intellectual property law, the INLaw Vietnam team closely accompanied the client throughout the proceedings in order to effectively protect its lawful rights and interests in accordance with applicable laws.
The appellate judgment not only reflects the objectivity of the judicial process but also reinforces the importance of protecting intellectual assets, brand reputation, and the lawful commercial exploitation rights of enterprises in the context of the rapidly growing digital economy and media industry.
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As a firm specializing in legal consultancy and dispute resolution litigation, INLaw Viet Nam consistently focuses on providing comprehensive legal solutions for corporate and individual clients, particularly in the areas of intellectual property, commerce, investment, and dispute resolution.
If your business or organization is facing issues relating to intellectual property, brand protection, copyright, enforcement against intellectual property infringement, or requires in-depth legal consultation for business operations, please contact INLaw Viet Nam for timely, comprehensive, and effective support from our lawyers and legal experts.
